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For professional wedding MCs.

8 May 2026 · 5 min read

Your CRM has a field for LinkedIn. Not pronunciation.

Most CRMs feel wrong to celebrants because they were designed for a different job. The status stages, field labels, and notification logic were built for moving deals, not locking run sheets. The friction isn't a bug. It's the software doing exactly what it was designed to do. For someone else.

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21 April 2026 · 6 min read

A planner's CRM was built for a different business

Most celebrants reach for CRMs built for wedding planners because that's what gets recommended. But a planner's tool was designed for different tasks, a different client dynamic, and a different day-of reality. Here's where the mismatch costs you.

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